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What Aesthetic Procedures and Treatments are Trending Right Now?

 

RealSelf is a leading online marketplace for consumers to research cosmetic treatments and physicians. The RealSelf 2018 Aesthetics Trend Report was compiled by analysing user behaviour trends from U.S. consumers researching on RealSelf during 2018.

 

Trend Overview.

“While we continue to see high interest for surgical procedures, advancements in technology have expanded minimally invasive treatment options and helped to make aesthetics more accessible to women and men of all ages.” “The growth of minimally invasive procedures reflects the rising interest in treatment options that deliver results with little downtime, and the trends we’ve observed on RealSelf indicate this demand will continue to rise in 2019.”

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Top Ten most reaserched

 

Key Findings:

Most Researched Minimally Invasive Treatments: Interest in Injectables Remains High

Injectables continue to be a top trend and were some of the most researched treatments in 2018, with three out of the top 10 most researched minimally invasive procedures being injectables.

Most Researched Surgical Treatments: Procedures for the Breasts, Tummy Top the List

Interest in surgical treatments for the breasts, from augmentation to lifts to reduction, remained high in 2018. While breast augmentation leads the top 10 list, breast reduction is also popular, coming in at No.7. Mommy makeover follows at No. 8, and breast lift rounds out the list at No. 10.

On the Rise: Treatments Designed to Improve Skin

Treatments that improve skin conditions—from acne to scars to discoloration—saw rapid interest growth in 2018, taking five spots on the top 10 list of fastest-growing minimally invasive treatments.

 

Hair Growth Treatments Trending Up

A growing number of consumers are researching hair restoration, with two treatments making the top 10 list of fastest-growing minimally invasive treatments. PRP for Hair Loss takes the No. 4 spot with 20 percent growth compared to 2017.

 

Interest in Niche Surgical Procedures for the Face, Ears Increasing

Topping the surgical list with the highest year-over-year growth is thread lift, which saw a 42 percent jump in interest compared to 2017.

 

The 2019 Aesthetics Watch List

 The Year of the Toxins

According to RealSelf, interest in Botox is increasing the fastest among 18- to 24-year-old RealSelf users. While Botox is the frontrunner today, up-and-coming entrants from companies like Revance and Evolus could bring increased competition to the neuromodulator market.

Less Invasive Alternatives to Traditional Procedures

This year saw sizable spikes in interest for nonsurgical treatments that offer a less invasive alternative to traditional surgery. The body contouring treatment Emsculpt, which ranked among the top emerging treatments of 2018, is one example.

Another is the off-label use of fillers. Sculptra Aesthetic, which saw 31 percent interest growth last year, is FDA-approved to treat facial wrinkles, but a growing number of doctors are using the injectable for buttock augmentation.

Expanded Conversations About Modern Beauty

Celebrities and other influencers have helped elevate the conversation and reduce the stigma around cosmetic procedures by sharing their treatment experiences on social media. As advancements in technology help make aesthetics accessible to a wider audience, more people have the ability to choose procedures that support their individuality and personal definition of beauty.

Exciting New Feature – Adding Photos to Patient Feedback Surveys

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We’re delighted to bring you news about an exciting new feature available on our Patient Experience Feedback Programs.

When your patients just can’t find the words to express how over the moon they are about their results, now they can actually show you.

The brand new “Photo Upload Facility” allows patients to attach a picture when completing their survey response. These might be images of post-treatment outcomes or happy patient lifestyle shots (e.g. selfies) etc.

INSIGHT clients who currently use their Access Portal to review individual survey responses, can then download the photo and retain it in their patient files or potentially use it in your social media marketing (subject to industry regulation).

JPG and JPEG file types can be uploaded.

Note: This new feature is available at no additional cost on all our online Patient Experience Programs.

 

Please contact us if you’d like to discuss adding a Photo Upload to your patient survey questionnaire.

Our article recently published in Aesthetic Medical Practitioner magazine.

Consumer Perspectives On Patient Experience in Medical Practices.

New Study Data.

AMP 2018 Perspectives on Patient Experience

 

Winter is Coming

2018 Patient Experience Consumer Study

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(Just released by The Beryl Institute)

Healthcare professionals have taken major steps to understand, measure, and improve the Patient & Family Experience. But do consumers really care about this?

The Beryl Institute’s inaugural consumer study explores consumers’ viewpoint on healthcare and the patient experience and how this fits into their broader set of expectations around health and healthcare delivery. The first of its kind global research, the study engaged 2,000 respondents from five countries representing four continents sharing insights from consumers of care on the patient experience – its importance, critical factors and value.

 

According to the research:

  • Consumers confirm patient experience extremely important to them overall
  • Patient experience is personal and connected to how people view their health outcomes overall
  • Consumers affirm human interactions most important to them in assessing patient experience, followed by processes and then place.
  • Of greatest importance to consumers is how they are connected with as human beings with a focus on listening, communicating clearly and being treated with dignity and respect
  • Consumers confirm they see experience as the integration of all they encounter in healthcare from quality and safety to service, cost and more
  • People easily recall their healthcare experiences, especially those positive in nature, and the top thing they do, for both positive and negative encounters, is tell others.
  • Patient Experience is significant to the healthcare decisions of consumers
  • Recommendations and referrals far outweigh everything else in making health decisions and choices.

 

http://www.theberylinstitute.org/?page=PXCONSUMERSTUDY

Effective Leadership in a Medical Practice

A very incisive article on Medical Practice Leadership, discussing the various styles and challenges for business owners and directors.

Well worth taking a few minutes to read:

 

“Working with doctors who are becoming medical business owners, I find one of the greatest challenges they face is identifying where they fit within their own organisation. Going into private practice they find themselves suddenly thrust into a position of leadership as the director of the business. Yet at the same time they are working in the business, day-to-day, shoulder-to-shoulder with their clinical and administration team. Having an understanding of and applying effective leadership skills can be the key to a successful business.”

 

Full article by Hanya Oversby at:

https://hanyaoversby.com.au/thrust-into-leadership-the-private-practice-magazine/

 

Online physician reviews don’t reflect responses in patient satisfaction surveys.

A follow-on to our previous article:

Physicians who receive negative reviews online do not receive similar responses in rigorous patient satisfaction surveys, according to new Mayo Clinic research.

“Our study highlights the disconnection between industry-vetted patient satisfaction scores and online review comments,” says Sandhya Pruthi, M.D., an internal medicine physician at Mayo Clinic, who is the senior author. “Patients need to be aware of these distinctions as they make decisions about their health.”

“Physicians also need to be aware, as they manage their online reputations.”

 

Read the full story: https://www.sciencedaily.com/releases/2018/04/180402123254.htm

 

 

Patient Experience: “The Waiting Room versus the Treatment Room.”

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Whilst researching for a medical conference presentation, I came across some interesting information regarding the causative issues behind complaints posted in online patient experience forums.

The study conducted by Vanguard Communications and published in the (U.S.) Journal of Medical Practice Management, essentially concluded that 96% of complaints faulted the “Customer Service” not the “Quality of Care”. 

“An analysis of nearly 35,000 online reviews of doctors nationwide has found that customer service – not physicians’ medical expertise and clinical skill – is the overwhelming reason patients complain about their healthcare experiences on the Internet.” 

“The study reveals that only 1 in 25 patients rating their healthcare providers with two stars or fewer is unhappy with his or her physical examination, diagnosis, treatment, surgery or health outcome.” 

“The other 96 percent of patient complaints cite poor communications, disorganization and excessive delays in seeing a physician as the cause for dissatisfaction.”

Complaint Factors

“Our study uncovered a torrent of patient allegations of doctors running behind schedule, excessive waiting time to see a provider, billing problems, indifferent staff, and doctors’ bedside manners. The nearly unanimous consensus is that in terms of impact on patient satisfaction, the waiting room trumps the exam room.”

 

The study’s author does make a valid point that online reviews of specific physicians or clinics don’t provide a scientific or fair sample upon which to draw conclusions and base decisions. Practices that aim to provide high standards of customer care generally employ their own direct feedback process to monitor satisfaction and improve performance.

The study was designed to gauge to what degree patients were focused on customer experience issues (which are systemically fixable) versus medical treatment.

As such, the evidence appears conclusive that problems patients are most likely to share online, overwhelmingly relate to the “Administrative” functions and interactions of medical practices. 

 

 

 

 

U.S. Trends in Cosmetic Procedures. Are there lessons here for Australian Clinics?

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The American Society of Plastic Surgeons (ASPS) has just released data from their most recent study of cosmetic procedure trends, showing the comparative results from 2017 versus 2016.

https://www.plasticsurgery.org/news/press-releases/new-statistics-reveal-the-shape-of-plastic-surgery

 

The report shows overall growth of 2% in the total number of procedures undertaken (year-on-year). It also highlighted the rapid growth in the “minimally invasive procedure” category, which is up nearly 200% since Year 2000.

 

Top performers in the “Minimally Invasive” category were: Cellulite treatment, Platelet Rich Plasma and Fat Freezing.

 

Highest growth in the “Surgical” category were: Hair Transplantation and Breast Reduction. (Interestingly, the number of Buttock Implant procedures fell by 56%.)

 

The key charts within the report are a little dense and difficult to see in the online version, so we’ve taken the liberty to summarise the most significant results for both categories below:

 

 

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ASPS Chart 1

 

Cosmedicon 2018 is just 2 weeks away.

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This year’s Cosmedicon is being held at Sydney’s InterContinental Hotel Double Bay, from the 15th to 18th March.

 

The two-day scientific program will feature prominent international and local thought leaders delivering their insights and practice pearls on the most relevant and cutting edge techniques and products in minimally invasive cosmetic practice, including facial rejuvenation, body sculpting, skincare and laser.

The post-conference full-day program, the ‘Business of Beauty’, delves into the practicalities of running and managing a successful business and will feature business strategies, practice management pearls and new techniques at the intersection of beauty and cosmetic practice.

 

I’m very excited to be presenting a Patient Experience Case Study at Cosmedicon and honoured to be also chairing several of the sessions at this prestigious event.

 

One thing in particular to keep an eye out for will be the announcement of results from a new survey of “Australian Consumer Attitudes to Non & Minimally Invasive Cosmetic Procedures.” The data gleaned from this will be invaluable marketing intelligence for anyone involved in cosmetic medical industry.

 

Looking forward to seeing friends and colleagues at the conference.