I had the opportunity to deliver a presentation at #Cosmedicon2019 in the “Business of Beauty” workshop.
The paper discusses what defines “The Patient Experience” and looks at data from a recent international survey by the Beryl Institute:
“Consumer Perspectives on Patient Experience”.
To get the ball rolling, I posed three questions to the audience:
- Has the business of Aesthetic Medicine become more competitive over the past 5 years?
- Do you expect it to become even more competitive in the next 5 years?
- How do you propose to maintain a competitive advantage in an increasingly competitive business environment?
For a copy of the presentation, please email me at: