Great article by Goldman Marketing Group.
Marketing a doctor’s office can take on many forms. Almost everyone starts by creating a website. Then you have print marketing, public relations, video marketing, social media, online reputation management and various forms of advertising. Regardless of the specific type of marketing, they all have the same goal: to convince someone to contact the office or, in simpler terms, to bring in a patient.
In this article, I’ll outline ways to optimize your front desk to increase practice revenue.