Presentation at ASAPS Conference

ASAPS 2 - Cropped

At the recent 40th Annual ASAPS Conference (Australasian Society of Aesthetic Plastic Surgeons) in Melbourne, we had the opportunity to present two papers in the ‘Business Management’ program. The second featured case studies of 2 cosmetic medical practices which had implemented Patient Experience Feedback programs, and showed the success those clinics had achieved as a result.


A key message of the presentation came from a quote by renowned business performance guru – H. James Harrington:

Measurement is the first step that leads to control and eventually to improvement.

If you can’t measure something, you can’t understand it.

If you can’t understand it, you can’t control it.

If you can’t control it, you can’t improve it.


With this in mind, we demonstrated how both clinics had carefully analysed both the quantitative data and patient narrative comments to evolve their procedures and achieve substantial improvement in critical areas of their operations. Both saw significant uplift in Key Performance Indicators:

Case study 1 slide


Neither practice achieved their success by simply looking at their PX program data. If only it were that easy.

It took the dedication to continually review feedback and engage with their teams to evolve operating procedures and standards. They kept asking the question ‘What can we do better’ until they got there. After 3 years, they’re still asking and still improving.



“Healthcare organizations will need to live up to a new service expectation if they want to continue to win the business of their service savvy customers” –