Entries by Insight PSS

What do patients want when looking for an aesthetic surgeon?

March 24, 2017 in /by

When faced with attributes like reputation, years in practice, testimonials, photos, and pricing, which is more valuable? Moreover, are attributes procedure-specific? Currently, inadequate evidence exists on which attributes are most important to patients, and to our knowledge, none on procedure-specific preferences. Objectives First, to determine the most important attributes to breast augmentation, combined breast/abdominal surgery, […]

Your Front Desk’s Role in Marketing

March 24, 2017 in /by

August 2016 Great article by Goldman Marketing Group. Marketing a doctor’s office can take on many forms. Almost everyone starts by creating a website. Then you have print marketing, public relations, video marketing, social media, online reputation management and various forms of advertising. Regardless of the specific type of marketing, they all have the same […]

Measuring the patient experience: Lessons from other industries

March 24, 2017 in /by

Terrific article from McKinsey   A comprehensive approach health systems can use to better understand the patient experience and thereby improve patient satisfaction. August 2015 | Brandon Carrus, Jenny Cordina, Whitney Gretz, and Kevin Neher   For hospitals and health systems, patient satisfaction is likely to become an increasingly important source of competitive advantage. Yet […]

What’s New? Survey Response Alerts

March 24, 2017 in /by

January 2015 Here at Insight, we’re always looking for new ways to help our clients to make the most of their Patient Experience Feedback surveys. We recently completed a software upgrade that includes a new feature – “Survey Response Alerts”. This option provides our clients with an email alert, automatically notifying them immediately when a […]

A GLOBAL PERSPECTIVE ON THE PATIENT EXPERIENCE MOVEMENT.

March 23, 2017 in /by

August, 2015. The Beryl Institute has just published a report on its biennial benchmarking study on The State of Patient Experience 2015. The entire 24 page report is available here: http://www.theberylinstitute.org/?page=PXBenchmarking2015 In this article, we have summarised the key findings and data contained in the report that are of particular relevance for medical practices and […]

What’s your Net Promoter Score?

March 23, 2017 in /by

The Net Promoter System has been a marketing buzzword used in customer research for some time. Whilst it’s bandied about a lot, not too many people fully understand what it is, how it works and why it may be important to their business. Essentially, the NPS is standardised way to measure the likelihood that your […]